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How to create Buyer Personas for your B2B Campaigns

February 5, 2020

Enhance your marketing campaigns with powerful personas

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from scratch?

Download our guide to learn best practices for creating effective buyer personas. Our guide will cover:

  • Asking the right questions during your buyer persona interviews and surveys
  • Using negative personas
  • Techniques and tools for developing personas quickly and easily
  • Using your buyer personas for segmentation, content mapping and lead nuturing

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When you view this content, your data will also be shared with our trusted partner Napier who may contact you with further relevant information.

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How to create Buyer Personas for your B2B Campaigns

Summary

Napier

Topic

Customer insight

Pages

11

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Napier who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.