How direct mail can add value to your business

April 3, 2017
United Kingdom

Unlike email, direct mail gives your customers something tangible.

And it seems that despite our increasingly digitalised lives, we still find value in something we can hold in our hands.

Through a combination of personalised direct mail and relevant data, your message can deliver maximum impact.

Results are easy to track – responses can be monitored, profitability measured accurately and your message continually refined to optimise performance.

Download this guide to discover:

  • 6 key steps to successfully plan your direct mail campaign
  • How to ensure your direct mail reaches your best prospects
  • How to create content that will lead to a successful direct mail campaign
  • What it takes to ensure your offer hits home with your customers.

How to budget effectively

If budget is holding you back from investing in DM then download your copy of this guide to learn:

  • How to budget effectively for your next DM campaign
  • How to minimise your postage cost
  • How to get the most value from your suppliers
  • The 10 questions to ask your data provider to ensure you are buying quality data

Creating killer content

The guide includes a 9-point checklist to help you ensure your direct mail copy packs a punch, along with practical advice on offers, incentives and direct mail timing.

How to get past the gatekeeper

15% of DM doesn't make it past the gatekeeper. But it doesn't have to be that way.

The guide includes useful tips and secrets to influencing the PA, to ensure your mailing piece gets passed to the addressee.

Summary

Experian
Industry: 
Information Services

Topic

Direct

Pages

18

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