How does your B2B email marketing stack up?
Insights from Concep's 2018 email marketing performance benchmark for professional services.
Concep recently conducted a benchmark study analysing 122 million emails sent by their clients in 2017. The study included clients from 6 professional services sectors, including: legal and consulting firms; financial services; real estate; architecture, engineering and construction as well as “other professional services” such as recruitment, marketing and technology services.
The report analyses campaign metrics from 87,000 email campaigns and provides insights into:
- Sector-specific trends
- The top performing sectors and why
- How mobile performs versus desktop
- The best time to send email campaigns
- The impact of email personalisation
- The most successful subject line tactics.
Download the Benchmark Report to:
- See how your email marketing performance stacks up against your peer organisations.
- Get insights into what other organisations are doing and see what opportunities you could be missing.
- Gain a better understanding of the process and strategic approach required to driving email marketing ROI.
Email marketers in professional services should constantly be focusing on what their clients want – and when and how they want it.
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