Guides

How to engage employees in a rebrand

Your essential guide to engaging and motivating employees during a rebrand.

A company rebrand is much more than just refreshing the logo. It needs a vision that inspires customers; values that employees can live by; and a proposition that differentiates it from its competitors.

Here we share our tried and tested methodology that forms that foundations of successfully engaging your employees in your rebrand.

This guide will outline the steps you need to take including:

  • Creating a climate for change
  • Engaging and empowering the organisation
  • How to implement change and maintain mommentum

“A brand’s success depends on all employees uniting behind it, being confident in what the brand stands for, and what makes it stand out. They need to live and breathe the brand, not just pay lip service to it.”

The B2B Marketing Podcast with Cara O'Nions

FIll the form to download the Guides

Digital Radish

  • Step 1
  • Step 2
  • Step 3

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

View Latest Guides

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.