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How Glued Up are you?

February 9, 2022

The Glued Up report. The shocking truth about the ‘silo problem’ affecting customer experience and how to fix it.

“Customer experience is a feeling we create that makes a customer want to come back” 

Adam Powers, , Global Head of Experience Design, HSBC

 

How Glued Up are you?

 

Customer experience starts with unity on the inside. Are you ready to take on the challenge of breaking down internal silos?

 

The pandemic has changed the customer experience game forever, and it has only accelerated several trends that were already in play – customers now expect a seamless, rewarding, and personal experience with brands at every touch point.

 

Paragon DCX surveyed over 200 CMOs, Customer Experience leaders, CIOs, and Chief Digital Officers across a variety of sectors to uncover the challenges of how lack of cohesion between internal teams, and too many internal barriers, impacts customer experience.

 

The Glued Up report – showcases how global CX leaders are tackling these challenges and getting cross-functional teams to work well together, and provides you with practical solutions to improve customer journeys and create experiences that accelerate growth.

 

Download this report to:

  • Learn 5 ways to ‘glue up to clue up’, DCX’s practical tips to tackle the ‘silo problem’ impacting customer experience
  • Read exclusive CX case studies from global brands including Deliveroo, TSB and Oracle
  • Explore key findings and stats from over 200 CX experts

 

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Summary

Topic

Customer experience
Customer insight
General B2B marketing
Brand

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