How to realise the potential of marketing automation
Download this free report to get the most out of marketing automation for personalised campaigns and tangible ROI
Marketing automation (MA) can help you deliver the right message at the right time in the right way - but only if you're using it to its full potential.
This guide, created in association with marketing automation agency Protocol, uncovers the state of the market when it comes to MA adoption, providing insights into how successfully the technology has been implemented, and identifies where marketers are struggling.
This report not only provides a benchmark for marketers to see how they compare with their peers when it comes to MA implementation, but also provides them with the tools and frameworks to overcome the most common barriers to best-in-class campaigns. We examine how to get the best out of the technology, resulting in tangible ROI to get ahead of the competition.
Download this free, 23-page guide and learn:
- The most popular marketing automation platforms used by marketers
- The top features of marketing automation, and how they're being used
- 10 steps to hyper-personalised messaging
- How to use a customer-centric approach to customer journey mapping
- 5 tests to decipher if MA is right for your campaign
- 5 steps to awesome campaign architecture
- How to overcome the barriers to excellence.
Justin Hall, MD, Protocol
"The data is quite astonishing – your chances of delivering a marketing qualified lead from hyper-personalised emails outperform timebound broadcast email by nearly 15x. Here we offer the tools and insights to deliver that crucial level of personalisation that drives engagement and ultimately – leads"
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