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How to track the business impact of your marketing campaigns

April 20, 2020

What’s a great idea worth? Learn how to find out. Exactly.

Marketing is at a big, positive inflection point; a confluence between the importance of creativity and the role technology has in monitoring its effectiveness. On one hand, it’s never been more important to develop strong ideas and creative. On the other, it’s never been easier for businesses of any size or type to confidently monitor and measure this activity against commercial performance.

The upshot is that with the right creative skills and technical nous you can clearly link great content with lead generation and understand the impact it has on revenue.

This guide covers:

  • The importance of a strong customer-focussed strategy to underpin tracking
  • Building a tracking ecosystem that works for your brand
  • Defining the commercial metrics and value relevant to your business

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Summary

Lesniak Swann

Topic

Content marketing
General B2B marketing

Pages

6

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Lesniak Swann who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy