You are here

Humanized Marketing: Digital Discord and the Case for Recalibrating the B2B Mix

January 9, 2020

Being present and accounted for digitally in B2B is paramount. But it can’t be your only answer.

Digital advertising. Data analysis. Digital customer experience. Contextual marketing. There is no shortage of discussion about on-screen advertising formats.

The promise of providing marketers the abilities to target specific audiences and measure effectiveness is attractive to executives who must justify marketing spend.

But are we taking digital too far? It may be time to re-examine our relationships with customers and prospects — not only what we understand about them from a data perspective, but what we know about them from a human perspective.

This new guide will show you:

  • The scientific and business cases for human connections in B2B marketing
  • How to create a better balance between digital and human interactions in your marketing efforts
  • Important reminders about customer focus and authenticity in your customer interactions
 

The idea of leveraging human interaction in combination with digital is still the best business play

About your personal data

When you view this video, your data will also be shared with our trusted partner TriComB2B who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Humanized Marketing: Digital discord and the case and the case for recalibrating the B2B mix

Summary

Topic

Digital

Pages

11

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner TriComB2B who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.