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Ignite London 2021 Session: The ‘80s called and they want their Lead Scoring Back. How to Lead Score like a Boss

July 5, 2021

Co-dynamic lead scoring – as we know it – is about as useful today as a floppy disc.

Join senior strategists Mary Kleinsorgen and Gifford Morley-Fletcher for a totally tubular conversation that debunks the myths of old school lead scoring and explains how to set up a lead prioritization process that makes your sales team want to party like it’s 1999.

Key takeaways from this session include:

  • Learn to lift your lead quality like 99 red luftballons.
  • Love may be a battlefield, but Marketing’s relationship with Sales doesn’t have to be. Learn one simple trick to achieve true alignment.
  • Spinning right round, like a record with lead scoring? Learn to spot these common pitfalls in your lead prioritization process.

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Summary

Market One

Topic

General B2B marketing

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Market One who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy