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Ignite London 2021 Session: ABM as a business communications strategy

July 5, 2021

ABM increasingly stretches beyond sales and marketing teams.

Brand, communications, press, media and influencer marketing can now align to deliver a business-level ABM comms strategy.

This session details how brand-level messaging and media activity can align around a single goal of protecting or winning a strategic account (or set of accounts within a sector).

This session will cover:

  • Breaking down barriers between PR, comms, marketing and sales – united around the same objective
  • Connected storytelling that provides a clear narrative from the first touchpoint to the last sales meeting
  • Target the customer with a consistent and clear reason to engage

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Summary

Hotwire

Topic

Brand

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When you submit your details in order to access this content, your data will also be shared with our trusted partner Hotwire who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy