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Ignite London 2021 Session: The anatomy of a creative campaign

July 5, 2021

If you aspire to create campaigns with more creative clout you are not alone.

In a recent B2B Marketing study in partnership with Torpedo, 90% of respondents revealed that they consider their own campaigns to be too safe, too boring, or just not bold enough in terms of creativity.

As Creative & Brand Strategy Director at Torpedo, Ben has guided the development of powerful creative campaigns of all shapes and sizes. In this session, he will discuss the core components that really matter when it comes to building an effective campaign and how to make each one work together to achieve better outcomes.

Key takeaways from this session include:

  • Key findings from ‘The State of Creativity in B2B’ 2021 report
  • Tips for building a strong foundation for creative ideation
  • How the right content, channels and data can support the big idea

About your personal data

When you view this content, your data will also be shared with our trusted partner Torpedo who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Topic

Creativity

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Torpedo who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy