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Ignite London 2021 Session: How to Connect Your Marketing Vision to Sales Impact Through Sales Enablement

July 5, 2021

We all know sales and marketing teams have different day-to-day goals and that getting these two functions to effectively collaborate is a tale as old as sales and marketing themselves.

But advances in technology and methodology have laid the foundation for an actionable enablement process of sales and marketing alignment that focuses on their shared business objectives – revenue growth, customer satisfaction and retention.

Failing to adopt an effective enablement framework may put your corporate strategy at risk, resulting in failed quota attainment, lost marketing ROI and customer churn. So, how can you turn your marketing strategy into sales success?

In this session you will learn:

  • How to identify and prioritise shared, strategic initiatives to drive alignment
  • The keys to effective sales enablement that scales as your business grows
  • New methods for driving and measuring marketing return on investment

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Summary

Highspot

Topic

Sales enablement
Strategy

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Highspot who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy