You are here

Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

July 5, 2021

After a year of disruption, the B2B world has fundamentally changed. 

The pandemic marked a turning point as B2B customers shifted where they work, how they consume content, and how they want to engage with vendors. Today’s B2B customers have come to expect a different experience – one that is digital-first, unified across all touchpoints, open, connected and intuitive. 

This means that B2B marketing has a new role to play. Gone are the days of marketing or sales-driven strategies that simply push leads through a funnel.

Today’s B2B marketing needs to be more precise, more customer-focused, and more agile. We need to prioritize solving customers’ problems and move toward an omnichannel, responsive, always-on approach. This customer-centric strategy is called Precision Demand Marketing. 

In this session you will learn:

  • The key challenges B2B marketers face in today’s remote, fully digital world 
  • How B2B marketers can shift their thinking to become more customer-driven 
  • What is Precision Demand Marketing 
  • They key elements of a customer-driven B2B strategy

About your personal data

When you view this content, your data will also be shared with our trusted partner Integrate who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Topic

Digital
General B2B marketing

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Integrate who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy