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Ignite London 2021 Session: A Tale of the Unexpected – why breaking new ground for your brand will deliver breakthrough results

July 5, 2021

Global CSI Tata Consultancy Services (TCS) began reaching out beyond its core IT audience to the line of business leaders at precisely the time the pandemic and lockdown hit.

To stand out against a sea of me-too campaigns and doom-laden messaging, TCS pivoted towards hope and had the courage to take the brand in a completely unexpected direction – with remarkable results.

Using powerful imagery that focused on the need to evolve in a time of rapid change, this award-winning program offered practical insights into how TCS was supporting it, customers, to not only survive the lockdown but thrive in whatever followed it.

This session will demonstrate how to:  

  • Shape a powerful story that runs counter to existing narratives
  • Change perceptions and build brand equity by doing the unexpected
  • Use breakthrough creativity to drive differentiation and strategic engagement

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Summary

Just Global

Topic

Storytelling

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Just Global who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy