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Ignite USA 2020 session: The Helpers: How Mister Rogers makes us better leaders in the world of B2B

May 19, 2020

The Helpers: How Mister Rogers makes us better leaders in the world of B2B

Speakers:

  • Scott Trobaugh, Vice President, Executive Creative Director, Godfrey
  • Cliff Lewis, Executive Creative Director, Godfrey

Fred Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular?

By looking at your work through Fred’s eyes, you can get even better at leading your B2B team, and your everyday life

In this revelatory and fresh-thinking session, you’ll learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level.

And you’ll discover how to use Fred’s perspective to help you:

  • Keep your sense of wonder in a complex industrial world.
  • Find the people behind the machine of B2B.
  • Listen more effectively to your customers and SMEs.
  • Exercise simplicity — even when handling complex information.

To watch the recorded session in full just log in or register as a free B2B Marketing member. It only takes seconds! 

About your personal data

When you view this content, your data will also be shared with our trusted partner Godfrey who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Godfrey
Industry: 
Marketing & Advertising

Topic

General B2B marketing

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Godfrey who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy