Infographic: B2B spend intention survey results
According to the Internet Advertising Bureau, UK businesses spent £1 billion on lead generation and affiliate marketing activities in 2013, with figures for 2014 yet to be published. The good news is that marketing budgets are staying healthy and likely to grow in 2015. Emedia conducted a B2B spend intention survey, to further examine how marketers will be allocating their 2015 budget; particularly on media and lead generation.
Download this easy to digest, interactive infographic to gain insight into the future of B2B spending.