InTech: The state of B2B tech marketing 2015
The tech landscape is changing at an unprecedented pace. It presents challenges for the marketers relying on marketing technology but it also means the people charged with marketing the solutions themselves face a continually evolving series of challenges.
In a bid to help shed light on these challenges B2B Marketing partnered with Octopus Group on a recent research project.
The final report is based on the analysis of one-on-one interviews with leading tech marketers.
Download this report to learn about:
• the most salient changes currently shaping the industry,
• the resulting challenges, and
• the skills and strategies needed to meet them.