Integrating lead nurturing and lead generation
The best lead nurturing programmes can dramatically increase the ROI delivered from lead generation.
The fact is, leads nurtured over a sustained period are far more likely to convert to sales.
So what's the secret formula for really effective lead nurturing?
This introductory guide explains in clear, straightforward terms how integrating marketing automation (MA), content and telemarketing in the right way can deliver a killer lead nurture programme.
Step-by-step this guide will show you:
- How content and MA fit into an effective lead nurture programme
- The fundamentals of MA
- The six key ingredients of successful MA
- How to make MA and telemarketing work together in your nurture programme
Download this introductory guide to see, at-a-glance:
- The roles your lead nurturing can play in generating ROI
- The roles that content, MA and other channels can play in the nurturing process
- The benefits that telemarketing can bring to your MA and lifecycle nurturing
Ready to start making plans to maximise the effectiveness of your lead generation through better nurturing? Start by downloading this introductory guide today.