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The lead follow up guide

January 14, 2019

Connecting with leads is more of an art than a science but that doesn’t mean you can skip your homework.

Lead follow up might be an art, but it’s an art that’s worth studying closely. 

85% of B2B marketers say that lead generation is their most important marketing goal, yet research shows that only 27% of leads are ever contacted. In an effort to close this gap, emedia has created our best practice lead follow up guide.  

Download this new guide to:

  • Discover the steps you should take prior to generation to lay a strong foundation for future contact
  • Benefit from expert tips on reach out to leads
  • Learn how to maximise ROI from your lead follow up activities, even if the leads don't want to buy.
The lead follow up guide


Marketing and advertising


Demand generation



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