Learning from the big marketing challenges of enterprise businesses
Buying behaviour has changed, but we're still trying to solve the age old challenges.
Traditional methods to reach prospects and customers are proving increasingly ineffective. But the pressure on marketers to fill the funnel with more top quality leads, which can be converted by the sales team, is unrelenting.
B2B Marketing, in association with Cyance, hosted a roundtable and surveyed senior B2B marketers at enterprise companies to understand the challenges they currently face in relation to leads and prospecting.
Download the report now to uncover:
- Why alignment with sales is crucial.
- The importance of tailoring your messages based on customers' interaction with your brand.
- The benefits of predictive marketing you might not be aware of.
- How artificial intelligence will enhance personalised customer engagement.
Jon Clarke, CEO, Cyance
"We may be in the digital era, but people still buy from people"