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Marketing automation – Nurture & track leads following a trade show

February 6, 2019

Most companies fail when it comes to following up on leads collected at a Trade Show. Ultimately this could prove to be fatal to a business, given the negative effect on ROI.

With the help of marketing automation, you should be extending your marketing efforts way beyond the exhibitor stand if you want to nurture your new leads.

Read our tip sheet to learn how to adopt the following points to your overall strategy:

  • Prioritising qualified leads.
  • Staying top of mind with post-event emails.
  • Treating every lead as ROI.
  • Using dynamic content combined with effective marketing automation tools. 

80% of companies fail to successfully follow up on leads generated at trade shows

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Marketing automation – Nurture & track leads following a trader show

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About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Napier who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy