Marketing automation simplified

July 12, 2016
United Kingdom

Marketers are leveraging the power of MA to refine, target and optimise programme initiatives, including customising content and automating communications. It empowers marketers to improve their knowledge of buyer behaviour and understand how it plays out in campaigns.

This guide from Oracle Marketing Cloud provides an introduction to the practice, outlining the benefits of implementing MA technology as part of your business structure.

Marketing automation simplified

Summary

Oracle Marketing Cloud
Industry: 
IT

Topic

Marketing automation

Pages

23

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