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The MQL is Dead

June 9, 2021

How Conversations Are Transforming The Marketing Funnel

B2B marketing is broken. 

Marketers spend more time counting MQLs than revenue, and sales spends more time chasing bad leads than talking to best-fit accounts. 

Something’s gotta change.

In this guide, we share why marketers are moving away from MQLs to focus on the conversations that close business – and how you can too.

In this book, you’ll learn:

  • The power of real-time marketing and sales
  • How to increase conversions on your website, forms, emails, and videos with Conversational Marketing
  • What conversation-qualified leads (CQLs) are and how they improve your funnel
  • The future of lead processing

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Summary

Drift

Topic

Master - Data Strategy, Insight & Intelligence
Master - Executions & Campaigns

Pages

34

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Drift who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy