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Need-to-Know: Essential 2021 insights into SMBs for Enterprise Marketers

April 22, 2021

The pandemic recovery period is poised to be a renaissance for small businesses, so now is a more important time than ever to understand and market effectively to SMB's.

As the economic recovery begins to unfold, brands need fresh insights to find, engage, motivate, and retain SMB customers.

Cargo, the world’s leading Business-to-Small-Business (B2SB) Marketing® agency, has just completed a comprehensive study of over 2,000 American and Canadian SMBs.

This on-demand session reveals what small businesses fear, forecast, want, and need from enterprise brands in 2021.

After viewing this session, you will understand why SMBs might choose to buy from certain enterprise brands and not others. And what you can do about it.

In this webinar, you will learn:

  • Insights into the current and future state of the SMB segment.
  • How enterprises’ 2021 messaging and marketing to SMBs must adapt now.
  • Research-informed strategies for acquiring and keeping more SMB customers in 2021.
  • Current and forward-looking SMB leaders’ attitudes, mindsets, emotions and behaviours that will help define enterprise brands’ go-to-market approaches.

About your personal data

When you view this content, your data will also be shared with our trusted partner Cargo who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Topic

Customer insight
General B2B marketing

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Cargo who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy