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The new B2B buyer – Reimaging B2B marketing

May 29, 2019

The game has changed, it's time to rip up the rulebook and find a winning new formula in B2B marketing

B2B buyers today have fundamentally different expectations than they did five years ago. 

The game has changed, the playing field and rules of the game have shifted drastically.

Not so long ago, B2B was considered the most straightforward of the marketing disciplines. But that was before a radical shift in predictable buyer behaviors, driven by the influence of an increasingly connected business environment.

So, what is the winning formula?

  • Focus on audience insight
  • Ensure strategic relevance
  • Stand for something
  • Make the user experience seamless
  • Showcase tangible impact

81% of B2B buyers would choose a supplier that offers a consumer-like experience over an equally priced alternative that does not

The new B2B buyer – Reimaging B2B marketing


Weber Shandwick



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