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The new face of B2B buyer behaviour

April 18, 2018

We all know buyer behaviour has changed… here are some handy stats demonstrating how.

In 87% of cases, B2B buyers – your buyers – have decided on their purchase before they reach the website of the vendor they intend to buy from. 

Modern buyer behaviours have changed beyond comprehension for many marketers. But whilst this shift presents a challenge for B2B brands to quickly re-align their thinking, it offers great opportunity for the ones that get it right.

This 'at a glance' infographic will shed light on:

  • How many people really are involved in the decision making process.
  • The true influence of social media.
  • The reality of online buying behaviour.
  • Actionable tips for you to influence your buyers.

In 87% of cases, B2B buyers – your buyers – have decided on their purchase before they reach the website of the vendor they intend to buy from. 

About your personal data

When you view this video, your data will also be shared with our trusted partner MOI who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Topic

Customer insight

Pages

1

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner MOI who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.