The nine sacred principles of badass B2B web copy

September 10, 2018

Because life's too short to read, or write, bad B2B web pages.

Every page on your website has a purpose. Or at least it should have. And understanding what job your page needs to do is the first step towards creating web content that’s effective. That’s profitable. That’s… badass. 

This no-holds-barred guide will lead you through nine sacred lessons you’ll need to leave weak, me-too web writing behind, and deliver B2B web content that works.

In this guide you'll learn:

  • How algorithm updates have changed SEO copywriting forever.
  • Which web pages you should write first.
  • Why suprising your web visitor is a really, really bad idea.
  • How to understand what your reader really wants.
  • Why your 'about us' page isn't actually about you at all.

"I charge you with a sacred quest. Go and make the B2B internet a better place. Friendlier. More audience-focused. Easier to read. Between us all, we can make it happen"

David McGuire, Radix Communications
This no-holds-barred guide will lead you through nine sacred lessons you’ll need to leave weak, me-too web writing behind, and deliver B2B web content that works

Summary

Radix Communications
Industry: 
Copywriting

Topic

Content marketing

Pages

32

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