Partner ABM: Channel marketing on steroids
A guide to delivering ABM through channel partners
Channel marketing is a complex landscape to navigate.
A small minority of vendors and partners are ahead of the curve when it comes to successfuly combining channel marketing with ABM. But most struggle with common challenges around using channel marketing in sync with ABM programmes.
If you're facing those challenges, then this guide is for you.
Based on a six-month global pilot roll out by Sherpa for a major software company, this manual will take you through the processes, pitfalls and peculiarities of channel partner-based ABM.
Download your copy to discover:
- The value of doing partner ABM.
- Whethere partner ABM is right for your business.
- The 6 key learnings from Sherpa's own experience.
- A real life example of a partner ABM programme run on a global scale.
- The do's and don'ts of partner ABM.
- How to use our key learnings to build the framework for your partner ABM programme in 2019.
Walter Goodfield, EVP, RKL Solutions - Pilot Programme Partner
"This has easily been the most valuable marketing programme that I've ever participated in with the Vendor".
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