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Pod's guide to customer experience

May 23, 2018

Your guide to using insight to enhance the customer experience, and why it is essential to the survival of your business.

Successful marketing is all about gaining a deep understanding of customers’ needs and communicates in a way that connects with those needs.

In this guide, we take a closer look at techniques you can use to understand customer sentiment and the steps you can take to begin to improve it, including how you can be sure that your customer communications are really hitting the mark.

Download now to:

  • Find out how you can gain a full understanding of what's important to customers and what creates negative sentiment.
  • Understand how internal barriers to better customer service could be hold your business back.
  • Discover how to establish a meaningful customer feedback programme.
  • Discover techniques for engaging decision makers in your improvement processes.
  • Start talking action that will make a tangible difference to customer experience. 

'Raising customer satisfaction is one of the best ways to safeguard your business against a commercially uncertain future. Once you have a clear idea of where your problems occur, it's time to start making positive changes.'

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When you view this content, your data will also be shared with our trusted partner The Marketing Pod who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Pod's guide to customer experience

Summary

The Marketing Pod

Topic

Customer experience

Pages

13

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner The Marketing Pod who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.