You are here

Proving the Value of Audited B2B Media to Advertisers and Media Buyers

May 3, 2018

Today’s smart marketers want assurance that they are getting an honest return on their advertising investment. 

With advertising budgets under increased scrutiny, many must now achieve the same or better results with fewer financial resources.

Accountability has never been more important. As a result, advertisers increasingly turn first to those media owners who can show a commitment to transparency and credibility by submitting to an independent, third-party media audit.

This paper covers the real value which organisations receive from having access to accurate, rich audited data. 

Download the paper now which includes:

  • Cases for why audited media is important to organisations.
  • What's involved in a BPA audit
  • The real value media audits bring to organisations 


BPA Worldwide


General B2B marketing



About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner BPA Worldwide who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.