RESEARCH: Digital marketing and the new buying process
This report details the findings of research, carried out in conjunction with Sitecore, examining the changing face of marketing and its role in the digital buying process.
It will come as little surprise to B2B marketers to hear that the balance of power in the buying process, over which they used to exert a certain level of control, has now tipped firmly in favour of the people doing the buying. Marketing has changed, but there are opportunities as well as challenges in the digital landscape though.
This document includes in-depth analysis allowing marketers to benchmark their organisation against industry standards, as well as best practice advice from Sitecore, explaining how marketers can build sales leads using their websites.