RESEARCH: Generate more demand
This report, produced in conjunction with Ledger Bennett DGA and marketing automation provider Marketo, throws light on how B2B marketers are approaching the process of demand generation in the era of digital buyers, search and automation.
Drawing on exclusive findings from a research project carried out in April 2014, the report includes an in-depth analysis written by B2B Marketing’s head of content Alex Aspinall, comment from Marketo's Ray Coppinger and best practice guidance from Jon Barkworth, head of content marketing at Ledger Bennett DGA.
B2B marketers downloading the report will be able to benchmark the sophistication of their demand generation operation, as well as learn how to make demand generation activity work harder for them.
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