You are here

Research report: Barriers to great B2B content

May 6, 2021

Radix asked 105 B2B marketers what stops them creating the content they really want. This report reveals six common obstacles – and six key solutions.

B2B tech copywriters Radix Communications gave marketers around the world a chance to vent their frustrations about the things that stop them publishing the content they really want.

This report dives into the key findings. It identifies six key challenges faced by at least 75% of all B2B marketers – along with potential solutions suggested by industry leaders like Maureen Blandford and Doug Kessler.

It’s ideal reference material for conversations with stakeholders about the co-operation and resources you need to create B2B content that really delivers.

In this report, you’ll discover:

  • Why the leading causes of bad B2B content are NOT dull subject matter or lack of ideas
  • Evidence that many content signoff processes actually harm marketing results
  • Six ways to build trust in the marketing team, and work towards the content you really want to make

68% of B2B marketers are not proud of their own content. This report reveals why.

About your personal data

When you view this content, your data will also be shared with our trusted partner Radix Communications who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Radix Communications
Industry: 
Copywriting

Topic

Content marketing

Pages

36

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Radix Communications who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy