RESEARCH: Website performance enhancement
B2B brands are potentially compromising the effectiveness of their websites by ignoring the latest web analytics technology. That’s according to the results of a new survey conducted by B2B Marketing,in association with Decibel Insight.
The research revealed that around 85 per cent of marketers are relying on the limited functionality of Google Analytics (and other free platforms) while only 16 per cent have invested in paid-for platforms offering deeper insights and more data.
Download this FREE whitepaper for more detail and analysis of these findings.