Revenue Performance Management Report

June 27, 2012
Revenue performance management (RPM) is set to become one of the most important business concepts to emerge this decade, which is why B2B Marketing and Marketo joined forces to produce a report on sales and marketing integration.

Are you making a significant impact on your company's revenue performance? This Revenue Performance Management Report enables you to benchmark your activity and results. Some of the areas examinesd include:

  • Marketing strategy
  • Processes for lead recycling
  • Sales and marketing alignment
  • Follow-up on sales-ready leads
  • ROI strategy
  • Lead conversion
  • Marketing budget ratio
  • Marketing automation platform usage




Demand generation