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The storytelling system behind good content marketing

December 7, 2020

How using the time-honoured tricks and techniques of storytelling can make your content more effective

Sit down and let me tell you a story.

No, not the one about that lad with the oversized vegetables. Nor the one about a wonderful house made out of biscuit. Or even that one with the irritating talking snowman.

This one’s about how something that might seem more suited to the playground can actually help to make your marketing a lot more effective.

Predating many other forms of communication, storytelling was the most effective way for our ancestors to share important knowledge; those people who told the best stories were able to best share information such as where to hunt, what to eat or how to avoid a sabre toothed tiger. Building an affinity with these storytellers – listening to them and following them – was the smart way to survive.

Read this guide to learn:

  • The most effective way to write content.
  • Why your story needs a strong narrative.
  • How to structure your narrative in the most emotionally compelling way.

Whilst developing good ideas might be the hard part, the formula for producing a compelling story is actually pretty straightforward

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Summary

Lesniak Swann

Topic

General B2B marketing

Pages

4

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Lesniak Swann who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy