Time to get focused: Shining a light on SMEs
In 2016 the total employment in SMEs was 15.7 million; 60% of all private sector employment in the UK, with a £1.8 trillion annual turnover. They are the backbone of our economy.
With over 99.5% of businesses now placed in this 'SME' bracket, it seems odd that we continue to label them in this way.
This whitepaper form Speed Communications, will take a closer look at this varied group to understand more about how marketers can communicate more effectively with them, given so many businesses see this growing business segment as their core audience.