TIP SHEET: Twitter - how to gain and keep followers
Some people find Twitter unfamiliar, intimidating and even unnerving. Although it may seem confusing from afar, this network is about using common sense and applying the same rules of behavior you would in one-to-one interactions. It’s simply another channel of communication that, when used effectively, can yield impressive results for your business.
This tip sheet by Oracle SRM provides you with tips for using Twitter and other social media.