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The top excuses to NOT use marketing automation

August 2, 2018

Should You use marketing automation? Here are the top reasons NOT to!

Marketing automation is one of the most talked-about types of tech in the profession, yet when you ask time-strapped marketers if they’re using it, there are plenty reasons why they can’t or won’t take the leap.

From “I’m too busy” to “We’re only a small team”, or “We already have automation functionality within our email platform – I think!”,the list of reasons goes on and on. But how many of these are simply excuses? And when is the hesitation understandable?

This bite-sized guide from Force24 explores the top reasons why marketers feel they shouldn’t be using automation,before quashing this negativity and helping you turn these apparent obstacles into opportunities.

52% of CMOs expect marketing candidates to have a proven track record in automation principles. So if you’re not yet on board with the movement, you could be getting left behind.

What you'll learn from this document:

  • Exactly what marketing automation is.
  • The 8 most popular reasons why people DON'T benefit from marketing automation.
  • The type of organisations that DO experience benefits.
  • The important questions to ask to determine whether you should or shouldn't be using the technology.
  • A summary of the buessin benefits of automation
  • How the use of marketing automation can enhance your own CV

Download the bite-sized guide now.

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When you view this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

The top excuses to NOT use Marketing Automation

Summary

Force24
Industry: 
MarTech

Topic

Marketing automation

Pages

22

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.