If you work in B2B sales and marketing, you’ll be well aware of the constant changes to the state of the landscape. While the key principles of sales and marketing still provide a solid route to market, there are plenty of innovative ways to enhance your customer experience, make your brand stand out and deliver results.

So, how do you stay ahead of the curve without spending too much time trialling multiple tactics and tools? As buyers conduct more research and become more skeptical, how do you innovate your processes to stand out? And, in such a fast-paced environment, what exactly does innovation look like? The upcoming Lead Forensic webinar, ‘The Secrets of B2B Sales and Marketing Innovators’ brings together an expert panel of B2B sales and marketing innovators to share their views on the latest advances that can help you drive business results.

Host, Alison Edgar, MBE, better known as the ‘entrepreneur’s godmother’, will be joined by some of the UK’s most prolific sales and marketing leaders as they discuss how to disrupt the B2B world with technology, tactics, and transformation, the modern B2B buyer journey, and innovation in action.

The panel includes:

• Global Sales Director at SUSE, Marlen von Roth
• Head of Marketing and Ecommerce at Astutis, Ruth Williams
• Founder & CEO of Growth Genie, Michael Hanson
• Head of Tactical Inbound Marketing at Lead Forensics, Georgina Quinn

Each panel member will be reviewing their own tactics and strategies, alongside the innovations that do and don’t stick around! During the 45-minute event, attendees will be able to ask questions and participate in user polls throughout the webinar.