What are you talking about?
How to find your brand’s unique voice- and own it.
Most B2B businesses don’t just sound the same, they say the same thing too. This means, there’s a big opportunity for B2B brands brave enough to say something different, to have a unique voice.
Here we share our tried and tested methodology to finding your unique voice, and creating a content strategy that truly speaks to your customers.
This guide will take you through the steps to find your unique voice by hitting the intersection between:
- What makes the organisation stand out?
- What your competitors are doing, and most importantly, not doing?
- What your customers want and care about?
Senior B2B decision makers expect B2C techniques, like voice. At the moment, they think B2B is lagging behind.
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