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June 25, 2018

How to find your brand’s unique voice- and own it.

Most B2B businesses don’t just sound the same, they say the same thing too. This means, there’s a big opportunity for B2B brands brave enough to say something different, to have a unique voice. 

Here we share our tried and tested methodology to finding your unique voice, and creating a content strategy that truly speaks to your customers.


This guide will take you through the steps to find your unique voice by hitting the intersection between:

  • What makes the organisation stand out?
  • What your competitors are doing, and most importantly, not doing?
  • What your customers want and care about?

Senior B2B decision makers expect B2C techniques, like voice. At the moment, they think B2B is lagging behind.

What are you talking about?


Digital Radish





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