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What role does social selling play in multichannel marketing

July 10, 2019

6 steps to make social selling work for your brand – better understand your customers, their engagement and the answer to ROI!

Social selling is an important communications technique being increasingly reference in the media.

But many marketers are still overlooking its importance in their toolkit. Why?

It's too complex? Wrong! It needs a vast budget to be effective? Wrong! It blasts customers and prospects with an off-putting hard sell? Wrong!

This straight-talking 6 step guide banishes these misconceptions, outlines exactly  what social selling really is, defines the key benefits, and uncovers how to:

  • Use social selling techniques to build and nurture relationships
  • Develop useful, valuable content that enables informed decision making
  • Introduce social selling into your business
  • Decide who will own the social selling process
  • Remain human!

Sales and marketing teams must be connected to offer truly effective social communication, otherwise you may as well build high rise flats and forget the lifts and stairs

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What role does social selling play in multichannel marketing

Summary

Force24
Industry: 
MarTech

Topic

Social

Pages

12

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.