You are here

What's the secret to the perfect plain text email?

October 23, 2017

Many people might argue that there's no such thing as the perfect email - after all, we marketers can be a critical bunch.

In a communications world dominated by the need to personalise, it may also sound unrealistic to suggest that one single secret formula could exist to help construct that perfect piece of email comms.

However, regardless of the specific objective of an email campaign, the overarching goal of any nurture sequence remains constant – to encourage an individual along a journey to the point of peak engagement. Only then will a Marketing Qualified Lead (MQL) stand the greatest chance of becoming a Sales Qualified Lead (SQL).

And, details aside, there are a number of fundamental composition principles, which are proven to open doors and educate contacts faster. It’s just a case of knowing the DNA of the perfect nurture sequence.

Dig into that sequence and you’ll soon find that everything  revolves around the five core components of an effective human argument:

  • Introduce the concept 
  • Deliver the social proof
  • Highlight the gains
  • Instil the ‘why’ through fear
  • Conclude with logic to truly
           drive the message home.
What's the secret to the perfect plain text email?

Armed with these principles, it is possible to craft a five-stage, plain text email journey, which releases the power of this fundamental human argument.

About your personal data

When you view this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Force24
Industry: 
MarTech

Topic

Email
Strategy

Pages

30

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.