Whitepaper - All roads lead to ROMI

February 15, 2013

Marketing used to be just a cost. We used words like spend, cost, price. Today we think more about investment than cost. We think more about the return on our marketing investment (ROMI) than about the absolute spend. And if we don’t, we should.As B2B marketers, our job is to grow and sustain business streams through worldbeating customer communications..

Summary

IRSMarketing

Topic

ROI

Pages

3

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