Whitepaper - Automate the science of marketing

June 2, 2011

Marketers have more expectations on them than ever before, but they have one powerful ally: technology.

Marketers are expected to juggle multiple programmes across and ever-expanding network of channels while remaining boldly creative and keeping an eye on spend.

But recent advances in marketing automation enable marketers to regain control. This whitepaper will show you how automating the science of marketing can help you:

  • Extract relevant information from the deluge of digital data
  • Measure your marketings' success and ROI
  • Share your data
  • Innovate and optimise your future campaigns.

Summary

Topic

Marketing automation

Pages

8

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