Whitepaper - B2B lead generation & content marketing survey 2012
emedia's 2012 B2B lead generation & content marketing survey reveals a lack of strategic planning when it comes to lead generation and content marketing.
This sentiment is clearly visible in the fact that, although lead generation is of great importance to B2B marketers, very few have a separate strategy and/or budget for creating the content that’s going to drive it.
Additionally, marketers seem to be focussing on producing content that’s good for conversion, rather than the lead generation/brand awareness goals that they want their content marketing to achieve.
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