Whitepaper: B2B lead nurturing - the how and why
Lead nurturing is a way to keep your lead engaged with your company. By using targeted content based on their previous interactions with your marketing material, you can help guide the lead through the sales funnel until they are ready to buy. A lot of marketers think that lead nurturing is just a series of emails, but that’s certainly not the case. Lead nurturing is a process of communicating with a lead to create a relationship and guide them through the sales funnel until they convert to a customer.
This whitepaper examines key benefits of the lead nuturing process.