Whitepaper: B2B marketing ROI, measuring success

February 21, 2014

There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the response to the mail. When emails arrived on the scene, ROI was equally as easy to calculate. But things have changed. The world of B2B marketing has changed.

This whitepaper highlights the importance of measuring ROI in todays market

Summary

Really B2B

Topic

ROI

Pages

10

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