Whitepaper – B2B Marketing Summit 2013: Key Learnings & Takeaways
The second annual B2B Marketing Summit was held at The Brewery, London, on 18 June 2013. Designed to help B2B marketers improve their skillsets and expertise in one day, the event featured four compelling content streams, focusing on best practice sessions and case studies. These streams were:
1. Social media
2. Demand generation
3. Inbound marketing
4. Multichannel marketing
Delegates could create their own tailored agendas at the multistream event to find the sessions that best suited their needs. All four content streams were presented by a collection of high caliber B2B marketing experts who shared their expertise, insight and knowledge on key aspects of critical marketing subjects.
This whitepaper captures the top takeouts from the day.