WHITEPAPER: B2B social selling on LinkedIn
Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the salesperson can show thought leadership and establish themselves as a trusted resource. LinkedIn is the social network for professionals, with 2.7 million business pages and 35% of its users accessing the site every day; LinkedIn is the go-to social network for both professionals and salespeople alike.
This guide from Really B2B explores what’s needed to get the best social selling results in the LinkedIn environment.
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